Benefits of Facebook and Instagram advertising
Pocket-friendly
With a pay-per-click model, the only costs are the budget and the cost of running ads. This model of advertising offers the best ROI.
Custom CTA buttons
Call-to-action promotion is the way visitors interact with your page, and customizations enable you to reach your goals and attract maximum engagement.
Helps grow your audience
With multimedia, including photos, videos, stories, carousels, messengers, slideshows, playables, and collections, you can engage and grow your audience.
Leverage higher engagement rates
Ads are designed to drive higher engagement rates, more traffic to sites, lead generation, etc. to your business via multi-media creatives and copies.
Location targeting
With over 2.7 billion active users, Facebook gives you access to one of the largest digital ad networks, and you can target any audience, anywhere in the world.
Interest-targeting
Ads Manager lets businesses see the age, gender, location, device, ad type, and user actions of their audience. This lets you target people who are likely to be interested.
Demographic targeting
You can target your audience based on age, gender, job title, education, etc., which helps you condense and get to your core audience.
Gender & age targeting
Micro-targeting audiences for your business is possible, as Facebook has a meticulous level of detail that lets you narrow down the audience criteria.
Language targeting
The ads have a dynamic language optimization ad tool that makes it easier for you to serve a single piece of content in multiple languages, boosting interactions.
Custom audience
You can build a custom audience by breaking each segment down and micro-targeting each one to get the most engagement and sales from them.
Retargeting your most potential customers
Facebook advertising that retargets previously interacted people can boost your company’s revenue, conversion rates, and ROAS.
Ad forecasting
With enough data, advertisers can estimate how many people they can reach and how many results they can get per day (with a full ad budget).
Behavior Targeting
With a lot of data from visitors to ads and landing pages, you can target a specific audience with a certain set of behaviors to get the best results.
Showcase your brand through Stories
Through posts and stories that speak about your brand, you can create brand awareness and showcase your USP, to which the audience reacts the most.
Track and measure
With up-to-date statistics, engagement tracking, and campaign tracking, you can easily measure ROI and optimize it to boost your brand and sales.
