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Marketing Research And Insights

Gain an edge in the digital realm with our data-driven marketing research and insights team, which allows you to draw data from multiple sources to learn more about your customers and business.
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What do "digital research and insights" entail?

If your business is looking to understand customer behavior and take decisive action, our digital research and insights services are the perfect solution.

Brand health and SWOT analysis

We can give you insights that will help you come up with new ideas, find the best growth opportunities, and build a strong brand identity.

Define Audience Intelligence

Our experts in market research can help you define your brand, target audience, income, location, gender, interests, demographics, and keywords for an intent search.

Consumer and Sector Analysis

Our team of experts in getting and making sense of big data helps you figure out who your target audience is and which sector to focus on to get the best return on investment.

Keyword Search Intent Analysis

Plan a high-quality keyword strategy to help your website rank, get real leads, and reach the right people.

Analysis of Competition and Competitors

Our goal is to gain insight into the strategies that are working for others in your market so you can adopt, improve, and gain an edge.

UI / UX & Website Audit

We help you make an interface that connects with your audience by looking at user-friendly designs, your business goals, and your domain.

Crisis Analysis

We collect data to assess risks, look for possible weaknesses, create possible crisis scenarios, and report on the situation so that a crisis can be avoided or lessened

Auditing of Existing Digital Activity

Create compelling and relevant content to engage your audience and attract high-quality backlinks, improving your website’s authority and search engine rankings.

Top-Ranked SEO Agency in India and Worldwide

Delivering outstanding results to 165+ clients across 40 countries

We are a leading SEO Agency in India with a global presence. With nearly 15 years in the industry, our team of over 50+ highly-qualified SEO professionals who work with hundreds of businesses improve their Google rankings, website traffic, brand visibility, and online revenue. Our reputation is built on our quick response to algorithm changes, timely strategic pivots, and our commitment to transparent communication with our clients.

15+

Years of work
experience

165+

Clientele from over 40 countries

15+

Years of work
experience

$400

Millions revenue generated

15+

Years of work
experience

Fylancer Success Stories

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In 2025 people are starting to understand more and more that local seo is not just an option. Local SEO is now a necessity for…

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In 2025 people are starting to understand more and more that local seo is not just an option. Local SEO is now a necessity for…

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Benefits of digital research and insights

Know your market

It helps you understand what the market needs, market sizes, competitors’ needs, and consumer needs are, and it depicts a way that you can escalate your business.

Know your competitors

Real-time information lets you change your business strategies quickly to keep up with changing trends and stay ahead of your competitors.

Know your business insights

Market research benefits all stages of business planning. It provides numbers and insights for accurate forecasting. It can also affect key strategic decisions.

Know your target audience

With detailed statistics, you get a detailed buyer’s persona like age, gender, geography, audience interests, product search trends, audience loyalty, and much more.

Know your SWOT analysis

Market research can show you competitors’ strengths, weaknesses, opportunities, and threats. These facts help drive the right actions and clarify business priorities.s.

Go to market strategy

Launching new products or entering new markets benefits from market research. Periodic research can also help you identify growth-focused opportunities.

Helps with budgeting

With complete market research, analytics, risk analysis, fund analysis, and goal analysis, one can easily estimate the required budget and expected ROI. .

Helps with forecasting

Market research benefits all stages of business planning. It provides numbers and insights for accurate forecasting. It can also affect key strategic decisions.

Save lot of money

One of the best things about market research is that it can help businesses save both time and money by making them more efficient and cutting costs.

Know your business

With quantitative projection, you get to know where your business stands now, where it can be in the next 5 years, and what strategies can be used to get there.

Frequently Asked Questions

The frequently asked questions regarding Research and Insights services
Our research and insight services will give you the data you need to make decisions about your marketing strategy. We transform data into results that can be understood and are actionable. The data is targeted at a specific audience to analyze what customers want and how you can fill the product or service gap.

Our customer insight services are but not limited to

  • Customer experience: We gather first-hand information about your customers from a wide range of sources and help you analyze the data to give you accurate, complete, and up-to-date customer insights.
  • User experience: We help you see how a customer uses your products or services online and figure out how they feel about it. Through this, we get actionable insights that can be deployed to lay a solid customer experience.
  • Voice of the customer: We use advanced interviewing techniques and strategies to give you the qualitative and quantitative insights you need to make sure your products and brand meet consumer expectations.
  • Assessments: When we gather information, we ask hard, but useful, questions and work in a way that is clear to everyone involved and affected.
  • It helps people focus on certain things that affect the sales process cycle.
  • It helps you find risks ahead of time and focus on the right things that drive sales.
  • Based on a quantitative analysis of sales data, it focuses on certain high-level accounts.
  • Spending on sales and marketing should be optimized. Research pays attention to the marketing channels that will bring the most value.
Profiting from what customers say is good for all kinds of businesses. Consumer insights research is used by the most successful businesses to make plans, make ads, and come up with new products or ways to improve existing ones.
Fylancer offers both off-the-shelf (or syndicated) market research reports and custom market research reports that are made to meet the needs of the client. We also keep a large collection of market research reports that are coming soon or are still being worked on. These reports are published at a certain time. Depending on what the client wants, these upcoming reports can be rushed.

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