A Google Analytics audit is supposed to help you get clean data that tells you what you need to know to make your business better. If your Google Analytics account isn’t set up right, the data it gives you might include internal traffic, spam sessions, and even inflated data from pages with duplicate tracking codes.

During configuration settings, we go over a specific checklist. Some points are noted below:

1. Tracking code implementation
2. Setting up of default URL
3. Excluding bot traffic
4. Setting up proper demographics, time zone, and currency
5. Enabling e-commerce settings
6. Linking the search console properly
7. Capturing hostname correctly in reports
8. And the list goes on

You’ll always be one step ahead of your competitors if you set up Google Analytics correctly.

Without it, you’re almost as likely to make small and large mistakes as you are to be lost in business, which is a recipe for disaster. No one wants to chase their own tail because it can lead to bad decisions, wrong ideas, missing out on important things, and losing money.

1. Checking the implementation of the Tracking Code: start collecting data or make sure it is being collected correctly.
2. Setting up the Admin section by changing or checking the important settings, fixing problems, and preventing data fragmentation.
3. Looking at Google Analytics reports and learning how to look at your data and find holes.